Yield Guild Games (YGG) has officially entered the Web3 game publishing arena with the launch of its Web3 game publishing division dubbed Yield Guild Games Play (YGG Play). The first Web3 game to be launched on YGG Play is LOL Land, which features Pudgy Penguins characters.
The YGG Play and the first game launch comes as Pudgy Penguins in partnership with Yield Guild Games plan to co-host a launch event in Kuala Lumpur, Malaysia, this coming Saturday to celebrate their collaboration in building vibrant communities around their games.
Featuring the beloved Pudgy Penguins characters, LOL Land introduces players to a fresh genre YGG calls “Casual Degen,” blending fun, accessibility, and crypto culture in a novel gaming experience.
The LOL Land Web3 game
LOL Land is a browser-based casual board game that immediately attracted attention, surpassing 116,000 pre-registrations prior to its exclusive release on the Abstract Chain blockchain.
Yield Guild Games’ approach with this title reflects years of learning from their investment and involvement in numerous Web3 games. As co-founder Gabby Dizon explains, YGG has gathered valuable insights about what works in this emerging space, shaping LOL Land into a game designed specifically for crypto enthusiasts who enjoy casual but engaging gameplay.
The game features four distinctive boards—YGG City, Beach Day, Carnival, and Ice World Wonderland—the last of which showcases the Pudgy Penguins intellectual property.
Players can take on the roles of notable community members such as Aaron Teng, Rusk0f, KP, Burnasso, and Orange. Even Gabby Dizon himself is a playable character, highlighting the community-driven spirit of the game.
A key feature of LOL Land is its dual gameplay modes, designed to appeal to both casual players and more invested participants. The free mode allows players unlimited rolls without earning token rewards, making the game approachable for newcomers.
Meanwhile, the premium mode offers players the chance to purchase rolls and earn points redeemable for YGG tokens from a prize pool valued at USD $10 million. This token rewards pool, launched on May 1, incentivizes active play and participation, tying gameplay directly to tangible crypto rewards.
In future, Yield Guild Games has plans to expand the game’s universe with new themes like Pirate Cove and Parkside Story, signaling ongoing content growth.
The choice of Abstract Chain, a blockchain built by Pudgy Penguins’ creator
The game’s exclusive launch on Abstract Chain, a blockchain created by Igloo Inc.—the parent company of Pudgy Penguins—underscores YGG’s emphasis on accessibility.
Abstract Chain’s consumer-focused technology simplifies onboarding through social logins and passkeys, reducing typical barriers to Web3 gaming. This consumer-friendly infrastructure is already gaining traction with several successful launches and is well-positioned to attract mainstream gamers.
Notably, YGG’s move into Web3 game publishing with LOL Land reflects its broader mission of turning play into opportunity. As a pioneer in the play-to-earn movement, YGG continues to innovate by combining its guild infrastructure with game publishing, creating a holistic ecosystem for players and developers alike.
Through YGG Play, the new publishing arm, YGG aims to be the leading platform for the Casual Degen market—a genre defined by lighthearted yet deeply engaging crypto gaming experiences.
With LOL Land, Yield Guild Games has not only launched a game but also signaled a new chapter in Web3 gaming. By blending beloved community characters, accessible gameplay, and significant token rewards, YGG hopes to attract both seasoned crypto players and newcomers.
The collaboration with Pudgy Penguins and the support of the Abstract Chain ecosystem provides a strong foundation for future growth.
As the game goes live and the launch party approaches, all eyes will be on YGG’s ambitious foray into game publishing.