After a prolonged period of decline, the Yield Guild Games (YGG) token price has now broken through the psychological threshold of $0.20 and is now targeting the $2 level.
Many are starting to wonder, what exactly is driving this resurgence?
New launchpad, signaling the revival of YGG Play
It all started with a major move by their subsidiary, YGG Play. On October 15, 2025, YGG Play officially launched a Launchpad specifically for Web3 games in partnership with Proof of Play Arcade, the team behind Pirate Nation.
Interestingly, the game was previously discontinued in September but has now been revived within the Abstract ecosystem. This move isn’t just nostalgia, but part of a larger strategy to position YGG Play as a full-fledged blockchain game publisher that supports token launches and revenue-sharing systems.
This new platform is designed to reach casual players, not just the crypto-addicted community. Through Proof of Play, YGG is opening up opportunities for more traditional game studios to enter the Web3 space without having to deal with complex technical issues.
In other words, YGG is trying to lower the entry barrier for developers and players to make the Web3 ecosystem more enjoyable, not confusing.
Not only that, but this partnership also makes Proof of Play a third-party publishing partner under the YGG Play umbrella.
So, in addition to supporting internal projects, YGG is now also opening up to external game publishers, expanding its business reach globally.
Surge in volume, buybacks, and market optimism
Meanwhile, in the digital asset market, the YGG token has begun to show sharp movements. According to CoinMarketCap, in the past 24 hours, YGG token has surged about 51% to $0.2083, with a trading volume reaching $320.59 million.
At almost the same time, South Korean exchange Upbit announced that starting October 15, 2025, the YGG token will officially trade in KRW and USDT pairs. For the Korean community, known for its active presence in the gaming sector, this move is certainly further fueling market enthusiasm.
However, the good news doesn’t stop there. Just five days before the Launchpad launch, YGG announced that it had bought back 1.8 million YGG tokens worth approximately $200,000.
While the value may seem small compared to its market capitalization, this buyback signaled internal confidence in the project’s prospects.
Besides that, popular analyst Mags has long believed that YGG is currently in the early stages of a rally. After successfully breaking through the $0.20 area, he sees the token poised to reach the resistance zone of $0.95–$1.15.
If this momentum continues, the potential for a rally above $2 is wide open, with some long-term forecasts projecting the cryptocurrency could rise to $8.95 before the end of the year. And while predictions are still predictions, these kind of projections have the YGG community more excited than ever.
Interestingly, YGG’s revival this time feels different. Not only is the price rising, but also because the business foundation behind it is beginning to look solid.