YGG Play, the publishing arm of Yield Guild Games (YGG), has announced a new collaboration with Roach Racing Club, a competitive simulation game that turns crypto market prediction into a high-speed race.
The partnership brings Roach Racing Club onto the YGG Play Launchpad, introducing quest-based rewards designed to incentivize gameplay and deepen engagement across YGG’s community.
“We’re excited to partner with Roach Racing Club after several strong collaborations last year,” said Gabby Dizon, co-founder of YGG. “It’s a competitive, crypto-native game built around real market action. That’s exactly the kind of experience that Casual Degens want, which makes it a natural fit for YGG Play.”
YGG Play quests integrated into Roach Racing Club
Through the integration, YGG Play quests will be embedded directly into Roach Racing Club’s core gameplay.
Players who participate in races and complete in-game objectives will be eligible for rewards, a move aimed at boosting player retention while driving onchain activity within the game’s economy.
Roach Racing Club is built around simulated trading mechanics tied to live market movements. Players compete head-to-head using NFT-powered “roaches,” making market calls that propel them toward the finish line.
Rather than relying on passive yield or farming mechanics, the game emphasizes skill-based competition, positioning itself as a crypto-native experience tailored to degens, streamers, and highly competitive players.
Since launching on the Abstract chain, Roach Racing Club has shown strong traction within the Web3 gaming ecosystem.
The game has paid out more than $1.5 million in cumulative winnings, attracted over 450,000 players, and recorded more than 9.2 million races. Its performance has made it one of the most active titles on Abstract, supported by regular feature updates and a consistently engaged player base.
As part of the agreement, YGG Play will provide publisher support across multiple areas, including smart contract–enforced revenue sharing, player acquisition, marketing, and key opinion leader (KOL) activation.
Several prominent creators from the Abstract ecosystem, including Badlynasty, GMB, lorenzo, Marcello, Micka Penguins, and Nickytha, are set to promote Roach Racing Club quests through YGG Play.
The collaboration will also extend beyond quests. YGG Play’s flagship game, LOL Land, is scheduled to launch a Roach Racing–themed in-game board on January 29, 2026.
Additionally, the Roach Racing Club team is preparing new in-game events, building on previous collaborations that included the YGG Stadium map and distributed more than $10,000 in prizes.