Trump Media and Technology Group (TMTG), the parent company of the social platform Truth Social, has announced that it now holds approximately $2 billion in Bitcoin (BTC) and Bitcoin-related securities.
The disclosure, which comes on the heels of the approval of several crypto-related bills in the United States, has sent the Trump Media stock soaring.
Notably, the BTC accumulation marks one of the most significant Bitcoin investments by a US-based public company and aligns with Donald Trump’s increasingly vocal support for the cryptocurrency industry.
DJT stock rallying after the Bitcoin accumulation revelation
Following the announcement, shares of Trump Media, which trade under the ticker DJT on the NASDAQ, jumped over 9% from Friday’s closing price of $18.67 to an intra-day high of $20.38 on Monday. As of the latest update on July 21, DJT was trading at $19.50, up 5.4.42% from the previous session.
Notably, the surge in DJT stock reflects investor confidence in the company’s bold treasury strategy. Trump Media’s decision to allocate nearly two-thirds of its $3 billion in liquid assets to Bitcoin has clearly struck a chord with crypto-aligned traders and institutions alike.
Investors are also reacting to the firm’s $300 million commitment toward an options acquisition strategy focused on Bitcoin-related securities. According to the company, it intends to convert these options into spot Bitcoin assets depending on market conditions.
Trump Media says Bitcoin strategy boosts financial freedom
Trump Media CEO and President Devin Nunes stated that the move is a direct part of the firm’s publicly announced Bitcoin treasury strategy. He emphasized that holding Bitcoin will not only protect the company from potential discrimination by traditional financial institutions but will also create future synergies with a utility token planned for the Truth Social ecosystem.
The US Securities and Exchange Commission (SEC) recently granted the firm approval to use treasury assets for Bitcoin investments. This green light opened the door for TMTG to fully implement its strategy, which it had first outlined back in May.
According to the company, its accumulation of Bitcoin is not a one-time purchase. TMTG says it will continue acquiring both Bitcoin and Bitcoin-related securities based on how market conditions evolve. This forward-looking approach suggests that the company sees digital assets as a long-term component of its business model.
Passed crypto bills and Trump’s growing influence in cryptocurrencies
The timing of the announcement is notable. It comes just days after the US House of Representatives passed several crypto-related bills, including the GENIUS stablecoin bill, which President Trump signed into law. This marked a milestone moment in Washington’s approach to digital assets and provided a clear regulatory signal to companies like Trump Media.
The GENIUS bill is expected to benefit Trump’s family-backed crypto company, World Liberty Financial, which operates a stablecoin and governance token (WLFI) that recently doubled in value. Meanwhile, Trump’s own memecoin, dubbed “Official Trump,” also rose more than 10% during the same week.
In March, Trump signed an executive order to create a Strategic Bitcoin Reserve and a Digital Asset Stockpile. While initial reports suggested this reserve would consist mostly of confiscated crypto, his advisers have since indicated they are exploring broader options, including possibly revaluing historic gold certificates.
What this means for traders and the crypto market
The growing alignment between Trump’s political influence, media ventures, and cryptocurrency assets is setting up a unique intersection between finance and public policy. For traders, Trump Media’s Bitcoin accumulation signals that the crypto market may be entering a new phase of institutional and political legitimacy.
Moreover, the fact that DJT stock responded so positively suggests that investors are increasingly open to Bitcoin treasury strategies, especially when backed by political capital and regulatory clarity.
While volatility in Bitcoin’s price remains a factor, hovering around $118,420 at the time of writing, the long-term outlook appears increasingly bullish among Trump-aligned investors.
With Trump Media now firmly in the camp of corporate Bitcoin holders, the company joins the ranks of MicroStrategy, Block, and Metaplanet in treating Bitcoin as a core financial asset.