Strategy Inc., formerly known as MicroStrategy, has cemented its position as the largest corporate holder of Bitcoin, controlling more than 3% of the asset’s fixed supply as corporate accumulation accelerates.
The company’s sustained buying strategy has reshaped how institutions assess Bitcoin access and liquidity.
This concentration reflects long-term balance sheet planning rather than short-term speculation.
The development underscores how corporate demand now plays a central role in Bitcoin market dynamics.
Strategy’s expanding Bitcoin treasury
Strategy has accumulated 709,715 BTC through 95 separate purchases since late 2020, executed under CEO Michael Saylor, whose strategy to expand Bitcoin holdings continues.
The holdings give the company control of more than 3% of Bitcoin’s 21 million supply. With an average acquisition cost of about $71,000 per coin, Bitcoin’s current price near $89,000 places the company on an unrealized gain of roughly $13 billion.
The company continued adding to its Bitcoin treasury this year. In January, Strategy (MSTR) purchased 22,305 BTC, according to disclosed figures.
There have been no confirmed purchases since January 20. However, Saylor’s recent chart postings have historically aligned with renewed buying activity. They say the pattern suggests the accumulation strategy remains active.
Strategy’s scale has changed the landscape for other corporations considering Bitcoin exposure.
Firms entering the market now compete with an entity that has spent four years steadily acquiring supply.
This reality raises the cost and complexity of building meaningful positions, especially during periods of strong demand. The fixed supply model amplifies this effect.
Institutional custody demand signals market maturity
Institutional demand for Bitcoin has expanded alongside corporate accumulation. CryptoQuant CEO Ki Young Ju reported that US custody wallets added about 577,000 BTC over the past year.
At current prices, those additions represent roughly $53 billion in value. The data points to growing institutional engagement beyond direct corporate purchases.
The custody growth reflects rising confidence in Bitcoin as a long-term asset. Regulated custody solutions provide compliance and security for large holders.
This infrastructure supports both investment funds and corporate treasuries. The combined corporate and institutional accumulation continues to tighten available supply, influencing liquidity and broader market behavior.