Strategy is expanding its Bitcoin accumulation strategy into Europe through a new euro-denominated preferred stock offering.
The move marks a major step in the company’s global expansion and its efforts to diversify funding sources for future Bitcoin purchases.
Euro-denominated stock targets institutional investors
According to a filing with the US Securities and Exchange Commission (SEC), Strategy plans to issue 3.5 million shares of its 10.00% Series A Perpetual Stream Preferred Stock, trading under the ticker STRE.
Each share carries a stated value of €100 and offers quarterly cash dividends. The annual dividend rate stands at 10%, with an additional 1% compounded for unpaid dividends, capped at 18% per year.
This filing marks the first time Strategy has priced a stock in euros. The company’s move introduces a new investment path for institutional investors seeking exposure to Bitcoin-linked assets without holding the cryptocurrency directly.
Crypto analyst MartyParty noted on X (formerly Twitter) that STRE represents Strategy’s first euro-denominated financial instrument, potentially attracting strong interest from European investors.
Dividends will be paid quarterly on March 31, June 30, September 30, and December 31, starting in December 2025.
If unpaid, dividends will accrue quarterly. Strategy also reserves the right to redeem all STRE shares if fewer than 25% remain outstanding or if certain tax events arise.
Strengthening global Bitcoin strategy
The filing states that proceeds from the sale will support general corporate purposes and further Bitcoin accumulation.
Barclays, Morgan Stanley, Moelis and Company, and several other major banks will act as joint bookrunners for the offering.
Strategy continues to position itself as one of the most aggressive corporate Bitcoin holders. The firm currently owns more than 226,000 BTC on its balance sheet.
This euro-based stock issuance highlights its ongoing effort to broaden capital access while reinforcing its Bitcoin-focused treasury model.
If a fundamental change occurs, investors may request a repurchase of their shares at cash value plus accumulated dividends.
The liquidation preference starts at €100 per share and may adjust based on market performance, allowing alignment between issued and traded prices.
The offering will be conducted under an effective shelf registration with the SEC, granting flexibility for future issuances.
The sale will target qualified investors in the European Economic Area and the U.K., in compliance with MiFID II and PRIIPs regulations. No prospectus will be offered to retail investors.
This move could unlock access to new European liquidity pools. It strengthens the Strategy’s ability to raise structured capital for Bitcoin exposure while adhering to international financial standards.