Google Finance is about to display live prediction market data on Polymarket and Kalshi, extending its real-time financial information offerings.
This should be rolled out in the next few weeks and would initially reach Labs users. The feature will enable individuals to inquire regarding upcoming events through natural language and get respondent market possibilities in real time.
Changing odds will also be displayed in the search box. The system will also plot the changing market sentiment time-wise. On the query, what is going to be the GDP growth in 2025? Google will show the latest prices in these markets and trend information.
Google Finance joins expanding prediction market ecosystem
Google claimed that the idea is to introduce predictive analytics into the routine financial processes. The update will be targeted at investors, analysts, and researchers who monitor probabilities of events in the existing macro, rate, and crypto markets.
The two prediction platforms are expanding rapidly. Polymarket has just gotten an investment by Intercontinental Exchange, estimating the company to be worth about $9 billion. Kalshi had a valuation of $5 billion and raised $300 million, indicating that institutional interest in event contracts is increasing.
These markets are also expanding their reach. In October, Polymarket and Kalshi were both licensed as prediction markets, the first publicly licensed prediction markets of the National Hockey League. The action heightened competition for large betting applications such as DraftKings and FanDuel.
Upon activation, users will enter a query, and inline data on the market are provided. They will observe current probabilities, past trends, and sentiment levels that show the reaction of traders to news and data releases.
Prediction markets surge as Robinhood and Gemini join the race
Earlier this year Robinhood ventured into the same space. It opened a prediction market hub in March in KalshiEX LLC, currently operational in the US According to a Bloomberg report, Robinhood is also negotiating with the UK Financial Conduct Authority to launch a similar product in the UK.
The use of prediction markets is at an all-time peak. Late in October, weekly turnover exceeded $2 billion, with Polymarket sports and event boards in the lead. The boom is an indication of the increasing popularity of real-time forecasting tools.
There is also a change in regulatory dynamics. Polymarket returned to the market this year after being restricted by the US Commodity Futures Trading Commission in 2022. It gained a Designated Contract Market license to provide eligible U.S. traders with compliant access.
Gemini is also in the process of launching prediction contracts, which await a regulatory clearance. In the event of its approval, it will be competing directly with Polymarket and Kalshi.
The Google integration may bring crypto-native traders closer to connecting public information and price discovery. A simple search will now uncover prediction odds that were previously only available on niche websites.
In case the rollout is completed successfully, event probabilities could become a universal measure alongside stock quotes, bond yields, and exchange rates.
This action would propel Google Finance to be a major source of real-time market intelligence.