Coinbase eyes Base token launch to drive shareholder and user value

Coinbase eyes Base token launch to drive shareholder and user value

Coinbase’s Layer-2 network, Base, is drawing attention after its head, Jesse Pollak, invited public input on the idea of introducing a Base token.

The initiative marks a rare moment where a major publicly traded company explores launching its own crypto token.

In his recent post, Jesse encouraged users to share feedback and ideas on how a Base token could function within the ecosystem.

According to him, the goal is to gather insights from both users and developers to ensure that any potential token aligns with the broader vision of Coinbase’s growing network.

The Base network, built on Ethereum, has already gained strong traction as one of the most active Layer-2 platforms.

By exploring a native token, Coinbase is positioning itself to enhance both community participation and corporate strategy.

The firm’s transparent approach opens the conversation to the public before making any official move. It signals intent to create a token that supports long-term growth rather than short-term speculation.

BASE airdrop could reward users and investors

Messari researcher AJC offered a detailed perspective on the potential structure and purpose of the upcoming BASE token.

Unlike traditional token generation events (TGEs) that prioritize early investors or liquidity creation, this one could focus on strengthening Coinbase’s shareholder value.

AJC highlighted that since Coinbase is a publicly traded company, its shareholders would likely expect meaningful returns or benefits from any token issuance.

This means the airdrop, if conducted, might not only reward active Base users but also contribute to the financial interests of Coinbase’s investors.

This is unprecedented in crypto, with no major public company launching a token to reward users and support shareholders simultaneously.

AJC explained that this dynamic alters how the token’s distribution should be designed.

Instead of emphasizing metrics like trading volume or TVL, the focus should be on real engagement.

This includes social and community-driven activities that create sustained value within the Base ecosystem.

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