Aave has introduced the “Aave Will Win” framework to direct all product revenue to the Aave DAO treasury.
The proposal routes 100% of gross income from Aave-branded tools to the DAO.
In return, Aave Labs has requested funding to develop Aave V4 and expand the ecosystem. The plan now awaits community review and governance voting.
Aave will win framework aligns product revenue with DAO
Aave shared details of the framework through its official X account. The team stated that all revenue from aave.com swaps, the mobile app, and Aave Card will flow to the DAO treasury. The structure builds on protocol fees already generated by Aave V3.
According to the proposal, Aave V3 generates around $100 million annually. Product revenue from branded tools could contribute about $10 million per year.
The team explained that routing this revenue to the DAO strengthens AAVE token utility and governance alignment.
Founder Stani Kulechov described the framework as a move to channel ecosystem value toward the AAVE token. He said tighter alignment between product monetization and DAO governance supports long-term growth.
Early responses from community members on X showed support for clearer revenue allocation.
The proposal follows discussions in December 2025 about revenue sharing and intellectual property ownership.
Community members had questioned how product income should be distributed. Aave stated that assigning revenue directly to the DAO resolves those concerns.
Funding request targets Aave V4 and ecosystem expansion
Aave Labs has requested $25 million in stablecoins and 75,000 AAVE tokens. The funding would support the development of Aave V4 and ecosystem growth initiatives.
The proposal also seeks growth grants to expand Aave-branded products.
The team outlined that Aave V4 will introduce fixed-rate lending and support for real-world assets.
These features aim to broaden lending options and integrate new collateral types. Aave Labs stated that the DAO would retain ownership of all revenue streams.
Under the framework, Aave Labs will continue building tools while contributing revenue to the treasury.
The proposal emphasizes that the DAO captures value from swaps, the mobile app, and Aave Card.
The framework now enters the governance process. The community will review funding terms and development milestones. Final approval depends on a DAO vote.